Marketing Analytics
Being able to automate all of your marketing campaigns, sync with your CRM, and hand hot leads off to sales is at the heart of Cultivate. Knowing which prospects are responding to your marketing efforts and tracking every marketing interaction down to an end sale is where Cultivate's Analytics comes in.
Cultivate is able to track every interaction you have with prospects, be it opening one of your marketing emails or browsing on your website or filling out a landing page. This comes into play with the automation aspects as you can then implement a number of triggered campaigns that fire from a prospect's activity. Furthermore, tight integration with Salesforce.com allows you to track all those interactions back to individual campaigns, track which campaigns resulted sales, and what the total value of those won opportunities were. This enables you directly measure your marketing's return on investment.
Learn more about the analytics capabilities of Cultivate: