Why is Captivate important?
Unlike other solutions which are cobbled together from multiple, disparate sources - sending email from one system, running a microsite on another system, using a third party for coupons, and so on - Captivate is a single, unified system which brings a tremendous amount of capability into one single system.
This is important to achieve a brand's marketing goals, your marketing campaign needs to build brand awareness, drive new traffic to the brand's site, foster loyalty among consumers, and ultimately drive sales. Without the ability to gather and analyze the data from one single system, your marketing efforts are hindered and unable to achieve the full potential that they should.
Captivate solves this challenge, allowing advertising agencies and brands to focus on what they do best while it works seamlessly behind the scenes and gathers the intelligence required to produce outstanding marketing results.