How does Captivate work?
Captivate is a complete system on top of which Antarctica Digital builds your online marketing campaigns. Captivate is powered by a robust, intelligent database which tracks all consumer activity down to the individual level. Every time an email goes out, a person visits a microsite, prints and even redeems a coupon, and so on Captivate is silently working behind the scenes tracking all of this information.
It starts by engaging with Antarctica as the technical brains behind your marketing campaigns. We work with both advertising agencies as well as direct marketers to craft oustanding campaigns that produce great results. For advertising agencies, we can be an outsource partner and work with you and your client to develop your campaign. Or, we can be completely transparent and work as part of your agency with our Antarctica Integrated™ program so that your clients will never hear our name.