PETER STEELE, CEO
As founder and CEO of Antarctica Digital, Peter has been instrumental in growing the company from one-person email marketing start-up to a dynamic
engagement marketing organization who service major brands across Canada, the U.S. and Europe. His acumen and determination
have enabled Antarctica Digital to redefine digital marketing campaigns and establish a leadership position in a new and exciting arena: engagement
marketing. Using intelligent processes, Peter and his team have mastered how to engage online audiences and deliver the most ROI in the least amount of
time for clients. Prior to Antarctica Digital, Peter founded, built and sold a boutique tax consulting practice for the high tech industry as well as a
publishing company in Japan with offices in Canada and the UK. Passionate about entrepreneurship, he is actively involved with several worthwhile
organizations. He is a member of Entrepreneurs Organization where he is past president of the Vancouver Chapter and a director on the international
boards. He is also an active member of ACETECH, a leadership and networking forum for CEOs in the technology sector, where he participates in a business
growth peer group for technology executives called Growth Strategy Program.
MICHAEL PRERADOVIC, VP TECHNOLOGY
Michael brings almost 20 years of experience to Antarctica Digital. In his role as VP Technology, he oversees the company's software architecture,
engineering, R&D and intellectual property management. Before joining the company, Michael held senior software and systems engineering positions at
Constructive Media, Intrinsyc Software, Make Technologies, Epic Data, MacDonald Dettwiler and the Canadian Navy. He holds a BEng in Electrical
Engineering from the Royal Military College of Canada.
PETER HRABINSKY, VP MARKETING
Peter Hrabinsky specializes in marketing social media, marketing automation, and marketing solutions focused on converting engagement into customer acquisition. Peter previously worked in Vancouver for the largest independent software vendor in Japan as their Director of Product Marketing and Business Development. His passion continues to be identifying and bringing to market exciting new technologies that increase ROI and streamline business processes. Peter has extensive international experience in the IT industry working in product marketing, strategic marketing, managing strategic alliances, business development, consulting, and communications.
BLAKE KADATZ, SYSTEMS ARCHITECT
Blake oversees the software, systems, and services at Antarctica Digital. Before joining Antarctica Digital, he founded a web software development company
where he spearheaded the company’s product development and engineering, and developed hands-on experience implementing cutting edge
technologies. He has also worked in the telecom and video games industries in senior development roles. With a solid technology background, Blake has a knack for translating complex
technical concepts into solid functional and scalable solutions. Blake studied Computer Science at Simon Fraser University.