PETER STEELE, CEO
As founder and CEO of Antarctica Digital, Peter has been instrumental in growing the company from one-person email marketing start-up to a dynamic
engagement marketing organization who service major brands across Canada, the U.S. and Europe. His acumen and determination
have enabled Antarctica Digital to redefine digital marketing campaigns and establish a leadership position in a new and exciting arena: engagement
marketing. Using intelligent processes, Peter and his team have mastered how to engage online audiences and deliver the most ROI in the least amount of
time for clients. Prior to Antarctica Digital, Peter founded, built and sold a boutique tax consulting practice for the high tech industry as well as a
publishing company in Japan with offices in Canada and the UK. Passionate about entrepreneurship, he is actively involved with several worthwhile
organizations. He is a member of Entrepreneurs Organization where he is past president of the Vancouver Chapter and a director on the international
boards. He is also an active member of ACETECH, a leadership and networking forum for CEOs in the technology sector, where he participates in a business
growth peer group for technology executives called Growth Strategy Program.
MICHAEL PRERADOVIC, VP TECHNOLOGY
Michael brings almost 20 years of experience to Antarctica Digital. In his role as VP Technology, he oversees the company's software architecture,
engineering, R&D and intellectual property management. Before joining the company, Michael held senior software and systems engineering positions at
Constructive Media, Intrinsyc Software, Make Technologies, Epic Data, MacDonald Dettwiler and the Canadian Navy. He holds a BEng in Electrical
Engineering from the Royal Military College of Canada.
VINCE LIU, VP CLIENT SERVICES
Vince manages the operations and client services team at Antarctica Digital. He has over 6 years of email marketing experience and a vast knowledge of
back end web technologies. His strong client services skills are applied daily to manage the firm’s global brands and agencies. As the central point of
contact for most key clients, Vince has developed array of specialized knowledge in marketing and technology, which he successfully applies to
Antarctica Digital’s most sophisticated lifecycle campaigns.
LONNY FRYDENLUND, VP SALES
As Antarctica Digital’s Vice President of Sales, Lonny is responsible for developing new business and revenue generating initiatives. Prior to joining
Antarctica Digital, Lonny worked for IBM for 22 years where he held various regional, national and North American sales management positions including
sales and general management for IBM Software in Western Canada. Most recently he was the Executive Vice President at Hcareers, a recruitment
advertising company with office in the Canada, the US and the UK. He is a former member of the British Columbia Innovation Council Board, an executive
member of the Advanced System Institute's Board of Trustees and a member of The Research Networking Association of BC. Lonny has a BComm from the
University of Saskatchewan.
BLAKE KADATZ, VP MARKETING
Blake oversees the marketing and PR efforts at Antarctica Digital. Before joining Antarctica Digital, he founded a web software development company
where he spearheaded the company’s product development, brand, and marketing activities and developed hands-on experience implementing cutting edge
technologies. He has also worked in the telecom and video games sectors. With a solid technology background, Blake has a knack for translating complex
technical concepts into easy-to-understand, marketable ideas. Blake studied Computer Science at Simon Fraser University.